Fiorita

The property is composed of two large volumes, and the client’s requirements focused on subdividing the spaces into three main areas, catering for casual wear, formal wear and a large storage area. The rectangular volume was subdivided into the storage space and the formal-wear section. The interface between the two areas was seen as an opportunity to house the shop counter and fitting rooms, as well as create a bold point of reference facing one of the main entrances. This volume is internally connected to a larger casual-wear section, which is further subdivided into different retail areas.

The main design criteria were:

• the customer’s experience and transition between different areas of the store,
• the required contrast between the formal-wear and casual-wear sections, and
• the balance between the two points above.

The challenge related to the customer’s fluidity of movement and interaction was addressed by detailed planning and custom-designed furniture. This approach allowed for subtle segregation by using the furniture as points of transition. On the other hand, while the same concept was maintained for both sections, a stark change in materials ensured a change in customer experience between the formal-wear and casual-wear sections.